Components are Drivers of Recruitment, Retention & Engagement

Understanding your chapter roles in relation to the Parent is important when communicating and reporting. Find the solution to effective communication strategies.

Former CoSN Director of Membership & Chapters, Dresden Farrand, walks us through how her and her team leveraged their components to see great increases in revenue, member retention, chapter acquisition and more. View Slides >>

Why are you here? Components can be challenging! Components are important, don’t know where to start. Measuring direct impact of components.

 

WHAT MAKES A GOOD COMPONENT?

The framework: Structure + Strength + Sustainability = Strong Component

  • Member experience
  • Sustainability of the model
  • Shared revenue model
  • Willingness to build brand awareness
  • Deliver and invest in products and services

 

ACQUIRING NEW CHAPTERS

  • Resources: weak chapters require a lot of work
  • Eliminate: It’s ok to dissolve a chapter
  • Effort: Process = huge effort (challenges and obstacles)

 

STRENGTHENING CHAPTERS

  • Retention: chapters = retention
  • Leverage: Components = opportunity to leverage, not a structure to manage
  • Leadership: Leadership development and technical assistance is critical
  • Board: Changes communicated by the board, not staff

 

VALUE PROPOSITION & ENGAGEMENT

  • Simplify: Local component responsibilities simplified
  • Expertise: Chapter access to expertise = increased value to members
  • Input: Chapters want acknowledgement and want to provide input

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